Creative vision.
Operational precision.
Areas of Expertise
Visual Direction
Through strategic planning and creative leadership, shapes the visual creative language and identity to tell compelling stories, build brand resonance and impact from concept through final delivery.
Production and Project Management
Direct productions and on set supervision fostering highly collaborative environments while driving innovative, scalable cost effective solutions. Scalable systems and strategic thinking that keep complex, multi channel and market projects on time and visually aligned.
Content Creation
Original immersive travel photography and short films for brands that need owned content. Approach is lead with curiosity, integrity and human connection.
Visual Curation
With a refined editorial eye, we source, curate and craft visual libraries that bring clarity and depth to brand identity and creative projects. With a tiered approach, we can handle all usage right negotiations and build scalable libraries of content based on a brand’s particular needs to be distinctive and resonate with audiences.
Brand Strategy
Build distinctive points of view through strategy led storytelling, campaign development, and visual direction, creating scalable brand systems that drive engagement, cultural relevance, and purposeful connection.
About
Gabrielle J. Sirkin is a visual director and producer whose work lives at the intersection of craft, travel, and cultural curiosity.
With two decades of experience spanning major publications, global agencies, and in house at some of the world's most recognized brands, she has shaped the visual language for Expedia, Hotels.com, Vrbo, Airbnb, Beats by Dre, Apple, Gatorade, and the LA Philharmonic. She currently serves as Director of Photography at Expedia Group.
Her background across fashion, editorial, and branded content gives her a rare ability to move fluidly between worlds bringing the same cohesive, high impact vision to a global campaign as to an intimate, place driven story. Her process is scalable and strategic. Her eye is bold, timeless, and deeply considered.
A fluent Italian speaker, conversational in Spanish, and a dual citizen, Gabrielle has spent much of her life moving through the world with intention. She documents the world through photography and short film, a practice that sharpens the same instinct she brings to every brand she works with.
Her work has been recognized with a Cannes Silver Lion, Emmy Nomination, ADC Awards, American Photography, and Gold, Silver & Merit awards from the Society of Publication Designers.